Now featuring: The 20 on Hawthorne
For this project, Red Studio was contracted by Gerding Edlen Development in 2008 to help with the naming of this green apartment building and to set-up the initial branding for all the marketing efforts. We followed that with creation of their web site, a marketing magazine that was geared to help foster community relationships, print ads, online ads, exterior banner advertising, and more. We capped off our work by holding a very successful Grand Opening and Smart Living Fair. This brought in people and businesses throughout the community as well as potential new tenants – all of whom were interested in sustainable living choices. Local businesses benefited, and we helped the client acheive their leasing goals during the great recession.
The photo below shows a selection of the ads and other materials we designed for this project. Included in these samples is "On Hawthorne", a magazine produced entirely by the Red Studio team that doubles as their brochure. Also check out our work at www.livethe20.com
Other snapshots:
Schlesinger Companies
Red Studio updated their branding and created a new web site to reflect the company’s new direction. We helped them organize their information to appeal to a specific audience, and create the various case studies they feature in their materials. Behind the scenes, there is a CMS that helps manage the content of this site.
See our work at www.schlesingercompanies.com
Ecologistics LLC
This company is a new branch of Birtcher Development, and focuses on sustainable real estate development practices. They are in the process of creating a software package with services that help real estate developers & government agencies make local and sustainable choices when budgeting and planning. We helped create a new logo and icon system that represents their main focus areas, and then moved into designing their web site, and various other marketing materials.
See our work at www.ecologisticsllc.com, as well as in our print portfolio.
Campaign for Equal Justice
We’ve been assisting this non-profit for almost 10 years, and over that time we’ve redesigned their newspaper style newsletters, assisted in event materials, and redesigned and updated their annual funding campaigns.
See our work for them in our portfolio.
Grand Lodges on Mt Hood
Red Studio was hired after this project was well underway, and improperly branded materials had already been created. We were asked to come in and analyze the target audience – and it was determined that a new name was in order, as well as a complete re-branding plan. We developed a new logo, new brochures, the web site, as well as various other signage and marketing materials. We worked with their in-house marketing team to get the program up and running, and they have since taken over ongoing marketing management.
See our work at www.grandlodgesmthood.com, and various printed materials through out our portfolio.
The Louisa
We were hired by Gerding Edlen Development to help name and brand one of their new Brewery Blocks buildings, The Louisa. Among the many marketing materials we created – one of the highlights is the award winning web site for the building. We have continued to keep this site looking fresh with new photography, updated amenities and revised copy.
One of our most successful direct mail projects was executed for The Louisa. We developed a unique die-cut window envelope, and a compelling translucent insert, a creative invitation to the addressee to open it up and see what was inside. Our efforts helped the leasing team achieve a 40% pre-lease before a model unit was even available.
See our work at www.thelouisa.com, and the direct mail samples in our print portfolio.